Adobe Firefly
Adobe Firefly is Adobe’s family of generative AI models designed specifically for creative workflows. Unlike many generative AI tools on the market, Firefly is built to be commercially safe — trained on Adobe Stock imagery, openly licensed content, and public domain material. This means the content you generate with Firefly is cleared for commercial use in marketing campaigns, client deliverables, product packaging, and any other business context.Text to Image
Describe what you want in plain language and Firefly generates high-quality images in seconds. Ideal for concept exploration, mood boards, and rapid prototyping of visual ideas.
Generative Fill
Select any area in a Photoshop image and use a text prompt to add, remove, or replace content seamlessly. Backgrounds, objects, and textures are generated to match the surrounding image perfectly.
Generative Expand
Extend an image beyond its original borders. Firefly intelligently generates new content that matches the style, lighting, and perspective of the original — perfect for adapting assets to different aspect ratios.
Text Effects
Apply stunning styles and textures to text in Adobe Illustrator using simple text prompts. Create eye-catching typography for posters, logos, social media, and branding materials without manual rendering.
Generative AI in Video
Adobe Premiere Pro incorporates AI-powered audio enhancement, automatic transcription, speech-to-text captioning, and emerging generative video capabilities to accelerate video production workflows.
Adobe Express AI Features
Adobe Express leverages Firefly to offer one-click background removal, text-to-image generation, generative fill, and AI-powered template suggestions — making professional-quality content creation accessible to everyone.
Firefly for Enterprise
For large organisations, Adobe offers Firefly for Enterprise with additional capabilities tailored to brand-centric workflows:- Custom Models — Train Firefly on your organisation’s brand assets, style guides, and approved imagery so that generated content automatically aligns with your brand identity.
- Brand Kits — Define colours, fonts, logos, and visual styles that Firefly references when generating content, ensuring brand consistency at scale.
- IP Indemnification — Adobe provides intellectual property indemnification for content generated by Firefly enterprise models, giving your legal team additional assurance for commercial use.
- Governance Controls — Administrators can manage which teams and users have access to generative AI features, set usage policies, and monitor generative credit consumption through the Adobe Admin Console.
Commercial Safety
Adobe Firefly stands apart from other generative AI tools because of its commitment to commercial safety:- Training Data — Firefly models are trained exclusively on Adobe Stock imagery, openly licensed content, and public domain works. Adobe does not train Firefly on customer content without explicit permission.
- Content Credentials — Firefly-generated images include Content Credentials (based on the C2PA open standard) that transparently identify AI-generated content, supporting responsible AI disclosure.
- IP Indemnification — Adobe indemnifies commercial use of Firefly-generated content for customers on eligible plans, meaning Adobe assumes liability if a third party raises an intellectual property claim against Firefly output.
- No Scraping — Unlike some competitors, Adobe does not scrape the open web for training data. Every image in the training set has a clear provenance and licence.
Adobe Acrobat AI Assistant
Adobe Acrobat AI Assistant is a conversational AI experience built directly into Acrobat Pro that transforms how you work with PDF documents.What It Does
- Summarise Documents — Get a concise overview of any PDF in seconds, no matter how long or complex. The AI Assistant extracts key points, conclusions, and action items automatically.
- Ask Questions — Have a natural-language conversation with your document. Ask specific questions like “What are the payment terms?” or “Summarise section 4” and receive accurate, context-aware answers drawn directly from the document content.
- Generate Content — Create meeting agendas, executive summaries, email drafts, and other content directly from the information in your PDFs.
- Navigate Complex Documents — The AI Assistant provides clickable citations so you can jump directly to the source passage in the original document to verify any answer.
How It Works
Acrobat AI Assistant operates through a chat panel inside Adobe Acrobat. You open any PDF, activate the AI Assistant, and begin asking questions or requesting summaries in plain language. The assistant reads and analyses the document content in real time, providing responses grounded in the actual text of the document.Use Cases
| Scenario | How AI Assistant Helps |
|---|---|
| Legal contract review | Quickly identify key clauses, obligations, deadlines, and liability terms across lengthy agreements |
| Research papers | Extract methodology, findings, and conclusions without reading the entire paper |
| Government reports | Summarise policy documents, budgets, and regulatory filings for faster decision-making |
| Financial documents | Pull out revenue figures, projections, and risk factors from annual reports and prospectuses |
| HR policy manuals | Answer employee questions about leave policies, benefits, and procedures instantly |
| Technical documentation | Find specific configuration steps, requirements, or specifications in large manuals |
Availability
Acrobat AI Assistant is available in:- Acrobat Pro (individual subscription)
- Acrobat Pro for Teams (business subscription with centralised admin)
- Acrobat Pro included in Creative Cloud All Apps plans
Data Privacy and Security
Adobe takes document privacy seriously with Acrobat AI Assistant:- Document content processed by the AI Assistant is not used to train Adobe’s AI models.
- Data is encrypted in transit and at rest.
- Adobe complies with GDPR, SOC 2 Type II, and ISO 27001 standards.
- Enterprise customers retain full control over whether AI Assistant features are enabled for their users through the Adobe Admin Console.
Acrobat AI Assistant processes documents in Adobe’s secure cloud infrastructure. For organisations with strict data residency requirements, consult WOHO about deployment options and compliance considerations.
Adobe Sensei
Adobe Sensei is Adobe’s underlying artificial intelligence and machine learning platform that powers intelligent features across the entire Adobe product suite. While Firefly handles generative AI, Sensei has been quietly enhancing Adobe applications for years with capabilities that many users rely on daily. Key Sensei-powered features include:- Auto Selection and Object Selection in Photoshop — intelligently detect and select subjects, objects, and backgrounds with a single click.
- Content-Aware Fill in Photoshop — remove unwanted objects and the surrounding area is automatically filled with matching content.
- Auto Reframe in Premiere Pro — automatically reframe video content for different aspect ratios (e.g., landscape to vertical for social media).
- Speech to Text in Premiere Pro — automatic transcription of dialogue for captioning and subtitle creation.
- Auto Colour and Auto Tone in Lightroom — one-click intelligent adjustments based on image analysis.
- Font Recognition in Photoshop and Adobe Fonts — identify typefaces from images using AI-powered visual matching.
- Liquid Mode in Acrobat Reader mobile — dynamically reflow PDF content for optimal reading on small screens.
- Smart Layout in Adobe Express — automatically arrange design elements for balanced, professional compositions.
AI Features by Application
The following table maps Adobe’s key AI and generative AI features to the applications where they are available.| Feature | Photoshop | Illustrator | Premiere Pro | Lightroom | Acrobat Pro | Adobe Express | After Effects |
|---|---|---|---|---|---|---|---|
| Text to Image (Firefly) | Yes | Yes | — | — | — | Yes | — |
| Generative Fill | Yes | — | — | — | — | Yes | — |
| Generative Expand | Yes | — | — | — | — | Yes | — |
| Text Effects (Firefly) | — | Yes | — | — | — | Yes | — |
| AI-Powered Selection | Yes | — | — | Yes | — | — | Yes |
| Content-Aware Fill | Yes | — | — | — | — | — | Yes |
| Auto Reframe | — | — | Yes | — | — | — | — |
| Speech to Text | — | — | Yes | — | — | — | — |
| AI Assistant (Chat) | — | — | — | — | Yes | — | — |
| Auto Colour / Tone | — | — | — | Yes | — | Yes | — |
| Background Removal | Yes | — | — | — | — | Yes | — |
| Font Recognition | Yes | — | — | — | — | — | — |
| Generative Remove | — | — | — | Yes | — | — | — |
Availability in Mauritius
All Adobe AI and Firefly features are included in standard Creative Cloud subscriptions — there is no separate purchase required. Whether you are on a Single App plan, an All Apps plan, or an enterprise agreement, the AI capabilities built into your licensed applications are available to you immediately. Key points for Mauritius customers:- No regional restrictions — Adobe AI features are available globally, including Mauritius.
- Included in existing plans — If you already have a Creative Cloud subscription through WOHO, you already have access to Firefly and Sensei features in your licensed applications.
- Firefly generative credits are included in all paid Creative Cloud plans (see below).
- Acrobat AI Assistant is included in Acrobat Pro subscriptions.
- No additional hardware required — AI processing happens in Adobe’s cloud infrastructure. Your team only needs a standard internet connection.
Generative Credits
Adobe uses a generative credit system to manage usage of Firefly-powered features across its applications. Here is how it works:How Credits Work
- Each time you use a Firefly-powered feature (text to image, generative fill, generative expand, text effects), it consumes one or more generative credits.
- Credits are allocated monthly and refresh at the start of each billing cycle.
- Different actions consume different amounts of credits. Standard image generation typically uses one credit per output.
Credits by Plan
| Plan | Monthly Generative Credits |
|---|---|
| Creative Cloud All Apps (Individual) | 1,000 |
| Creative Cloud All Apps (Teams) | 1,000 per user |
| Creative Cloud Single App (most apps) | 500 |
| Adobe Express Premium | 250 |
| Adobe Firefly standalone (free tier) | 25 |
| Enterprise agreements | Custom allocation |
Credit allocations may change as Adobe updates its plans. Contact WOHO for the most current credit allocations for your specific plan.
What Happens When Credits Run Out
Running out of generative credits does not cut off your access to AI features. Instead:- Firefly-powered features continue to work, but outputs may be generated at a slower speed.
- You are placed in a lower-priority processing queue until your credits refresh at the next billing cycle.
- You can purchase additional credit packs if you need faster generation before your next refresh date.
Frequently Asked Questions
What is Adobe Firefly?
What is Adobe Firefly?
Adobe Firefly is Adobe’s family of generative AI models built for creative professionals. It powers features like text-to-image generation, generative fill, generative expand, and text effects across Adobe applications including Photoshop, Illustrator, and Adobe Express. Firefly is designed to be commercially safe, trained on licensed Adobe Stock content, openly licensed material, and public domain works.
Is Firefly content safe for commercial use?
Is Firefly content safe for commercial use?
Yes. Adobe Firefly is specifically designed for commercial use. Its models are trained on Adobe Stock, openly licensed content, and public domain material — not scraped web content. Adobe also provides IP indemnification for Firefly-generated content on eligible plans, meaning Adobe assumes liability if a copyright claim is raised against Firefly output. This makes Firefly one of the safest generative AI tools available for business use.
Are AI features included in my Creative Cloud subscription?
Are AI features included in my Creative Cloud subscription?
Yes. All AI and Firefly features that are built into your licensed Adobe applications are included in your subscription at no extra cost. There is no separate AI add-on to purchase. Generative credits for Firefly features are also included in paid Creative Cloud plans.
What are generative credits and how do they work?
What are generative credits and how do they work?
Generative credits are a monthly allocation that governs how many Firefly-powered generations (text to image, generative fill, etc.) you can perform at full speed. Credits refresh each billing cycle. If you exhaust your credits, you can still use AI features but at reduced processing speed. Different plans include different credit amounts — for example, Creative Cloud All Apps includes 1,000 credits per month.
Can I train Firefly on my brand's content?
Can I train Firefly on my brand's content?
Yes, through Firefly for Enterprise. Adobe offers custom model training that allows organisations to train Firefly on their own brand assets, style guides, and approved imagery. This ensures that AI-generated content aligns with your brand identity. Custom model training is available through enterprise agreements — contact WOHO for details and eligibility.
What is Acrobat AI Assistant?
What is Acrobat AI Assistant?
Acrobat AI Assistant is a conversational AI feature built into Adobe Acrobat Pro. It allows you to ask questions about your PDF documents, get instant summaries, extract key information, and generate content based on document contents. It works through a chat interface inside Acrobat, providing answers with clickable citations back to the source text in your document.
Does the AI Assistant read my confidential documents?
Does the AI Assistant read my confidential documents?
Acrobat AI Assistant processes your documents in Adobe’s secure cloud infrastructure to provide responses. However, Adobe does not use your document content to train its AI models. Data is encrypted in transit and at rest, and Adobe maintains SOC 2 Type II and ISO 27001 compliance. Enterprise administrators can control whether AI Assistant is enabled for their organisation through the Admin Console.
Which apps include AI and Firefly features?
Which apps include AI and Firefly features?
Firefly generative AI features are available in Photoshop, Illustrator, Adobe Express, and the Firefly web app. Sensei-powered AI features (auto selection, content-aware fill, auto reframe, speech-to-text) are available across Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, and Acrobat. The AI Assistant chat feature is exclusive to Acrobat Pro.
Do I need an internet connection for AI features?
Do I need an internet connection for AI features?
Yes. Firefly generative AI features and Acrobat AI Assistant require an internet connection because AI processing happens in Adobe’s cloud infrastructure. Traditional Sensei features like auto selection and content-aware fill in Photoshop can work offline as they run locally on your device. For generative AI specifically, a stable internet connection is required.
How does Adobe ensure AI-generated content does not infringe copyright?
How does Adobe ensure AI-generated content does not infringe copyright?
Adobe takes a multi-layered approach. First, Firefly is trained only on licensed Adobe Stock content, openly licensed works, and public domain material — not on scraped web content. Second, Adobe applies Content Credentials to Firefly outputs so the AI origin is transparent. Third, Adobe offers IP indemnification on eligible plans, assuming legal liability if a copyright claim arises against Firefly-generated content. This combination makes Firefly one of the most legally defensible generative AI solutions available.
Can government and education organisations use Adobe AI features?
Can government and education organisations use Adobe AI features?
Absolutely. Adobe AI and Firefly features are available to all licensed users regardless of sector. Government agencies and educational institutions that purchase Creative Cloud or Acrobat Pro through WOHO have full access to AI capabilities included in their plans. Enterprise administrators can manage AI feature access and usage policies through the Adobe Admin Console to comply with institutional requirements.
Ready to explore how Adobe AI can transform your creative and document workflows? Contact WOHO Solutions for a personalised demonstration and licensing consultation.